Client: Reebok Project: MensHealth.com video series Creative Director/Design/Concept: Jiri Seger Cinematography/Editing: Box Set Productions
Background: Reebok was launching a new shoe, specifically geared toward Crossfit athletes. We shot three athletes around the country with very different stories that led them to be elites in this discipline. Finny used the workout to overcome a family tragedy. Logan proved he could become an instructor as an amputtee. Jeremy leveraged his deep knowledge of training to create a wildly successful business.