Client: Reebok
Project: video series
Creative Director/Design/Concept: Jiri Seger
Cinematography/Editing: Box Set Productions

Background: Reebok was launching a new shoe, specifically geared toward Crossfit athletes. We shot three athletes around the country with very different stories that led them to be elites in this discipline. Finny used the workout to overcome a family tragedy. Logan proved he could become an instructor as an amputtee. Jeremy leveraged his deep knowledge of training to create a wildly successful business.

Be More Human:
Finny Akers

Process Insight: Story Boards For Finny Akers and Jeremy Scott